What is a keyword tool?

What is a keyword tool?

A keyword tool is a powerful online tool used for researching, analyzing and discovering highly relevant, popular or profitable search terms or phrases related to a given topic, product or service.

These tools are typically available in two forms — manual and automated. Manual keyword tools can help you focus your online research by providing suggested search terms to use and related information based on the query you provide. Automated keyword tools automate the process of researching and discovering related keywords using algorithms that analyze large amounts of available data quickly and accurately.

The goal of using a keyword tool is to uncover hidden phrases or words that your potential customers may be typing into search engines when they are looking for an answer to a question, solution to a problem or even an item that they want to purchase online. To achieve this, these tools will crawl and analyze databases of historical searches, web search results and even social media conversations.

These skills can provide invaluable insights into the types of terms that people are actually looking for when searching for something on the internet. They can also be used to discover unexplored SEO opportunities such as long-tail keywords or topics that may not have been considered before but could yield high search engine rankings with minimal effort.

In addition, some keyword tools have advanced features such as competitor analysis, content optimization ideas and even trend predictions which can prove very useful for SEO campaigns as well as product marketing strategies. They also create detailed reports with lots of insightful information about how various search terms perform organically versus through paid advertising so marketers know where they should focus their efforts when it comes to appearing in the coveted first page's results in the SERPs (search engine results pages).